Soalan esei MKT243 yg dijangka keluar dlm exam Mac 2012

Posted: March 18, 2012 in 2011 Semester 2
Tags:

Alhamdulillah… Pagi tadi selesai sudah kelas tambahan MKT243 dengan Puan Ainul. Kami telah berbincang tentang soalan esei yang mungkin akan ditanya dalam periksa pada hari Sabtu nanti, 24hb Mac 2012.

Kepada rakan dan sahabat seperjuangan sekalian, di bawah ini adalah senarai topik yang dijangka akan keluar, disusun mengikut topik dari buku Introduction to Marketing, McDaniel / Lamb / Hair:

1. An overview of Marketing.

  • Marketing Management Philosophies
  • Difference between sales and market orientations
  • Why study marketing

3. Social responsibility, Ethics and the marketing environment.

  • The external marketing environment (to look also for internal)
  • Social factors (attitude, values & lifestyles).

5. Consumer decision making.

  • The consumer decision making process
  • Types of consumer buying decisions and consumer involvement
  • Factors influencing consumer buying decisions
  • Social influences on consumer buying decisions > Family

7. Segmenting and targeting markets.

  • Criteria for successful segmentation
  • Bases for segmenting consumer markets
  • Strategies for selecting target markets
  • Poisitioning

9. Product concept.

  • Types of consumer products
  • Packaging functions
  • Branding > Cobranding

10. Developing and managing products.

  • Categories of new products
  • The new-product development process
  • Product life cycle

12. Marketing channels and supply chain management.

  • Overcoming discrepancies
  • Channel intermediaries and their functions
  • Levels of distribution intensity

13. Retailing.

  • Franchising
  • New developments in retailing

14. Integrated marketing communications.

  • The promotional mix
  • The goal and tasks of promotion
  • Push and pull strategies

15. Advertising and public relations.

  • Major types of advertising
  • Media types
  • Major public relation tools

16. Sales promotion and personal selling.

  • Tools for consumer sales promotion
  • Tools for trade sales promotion
  • Personal selling
  • Steps in the selling process
  • Sales management

17. Pricing concepts.

  • Pricing objectives
  • Price skimming strategy
  • Price penetration strategy
  • Elasticity of demand

18. Setting the right price.

  • How to set price on product or service
  • Choose a price strategy
  • Tactics for fine-tuning the base price

Fuh… banyak kan? Camtulah hidup sebagai pelajar ni. Kena bersusah-susah dahulu, baru boleh bersenang-senang kemudian.

Tertanya-tanya, kenapa nombor topik tidak mengikut turutan, ada nombor yang tertinggal? Ia adalah sebegitu, kerana ada topik yang ada dalam senarai buku tersebut, yang tidak diajar dan dibincangkan dalam kelas.😀

Ok, selamat mengulangkaji, dan selamat menjawab soalan untuk korang yang ambil paper ni, Sabtu ni. Selamat berjaya.😉

Comments
  1. athirah says:

    mohon share kat fb boleyh x???

  2. amirul says:

    terima kasih untuk info

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s